I laughed as I read these actual newspaper classified ads:
- “Georgia peaches. California grown. 89 cents/lb.”
- “Tickle Me Elmo. New in Box. Hardly Tickled.”
- “German Shepherd. 85 lbs. Neutered. Speaks German. Free.”
- “Whirlpool built-in oven. Frost free!”
- “Snow blower for sale. Only used on snowy days.” (1)
I love advertising bloopers like those; but I have great memories of some commercials with unforgettable slogans, too. (If you’re not old enough to remember these, check with Grandma… I’ll bet she remembers!)
- “It’s Shake ‘N’ Bake, and I helped.
- “Nobody doesn’t like Sara Lee.”
- “Ruffles have r-r-ridges.”
- “I’d like to buy the world a Coke.”
- “Ho, Ho, Ho… Green Giant.”
- “Plop Plop, Fizz Fizz. Oh what a relief it is!”
- “Ask any mermaid you happen to see…”
- “When it says Libby’s, Libby’s, Libby’s on the label, label, label, you will like it, like it, like it on your table, table, table.”
- “Oh Oh, Spaghettios!”
And my personal favorite:
- “Twoallbeefpattiesspecialsaucelettucecheesepicklesonionsonasesameseedbun.” (2)
Slogans are little tag lines that make a product or concept unforgettable. They highlight what advertisers want people to see as important ~ something they don’t want to miss out on.
As I thought about some of these TV commercial slogans, I wondered, “Are there any slogans in my life that point people to what I think is important?”
One of the “slogans” I use all the time is from my LOL with God co-author, Pam Farrel: “You make your choices and your choices make you.” This reflects my belief that our choices can either hold us back or transform us and help us reach our goals. Anyone who knows me knows that the theme of “choices” is big with me. The Bible is packed with choices we can make each day. A fun exercise is to read the scriptures and search for these choices with the desire to choose wisely and well.
Another “slogan” I’ve often used is from a revival preacher: “If revival depended on you ~ your prayers, your faith, your obedience ~ would your church ever experience revival?” These words remind me that I am not only accountable for my life, but there is something bigger at stake in how I live. My closest friends know that the need for personal, church, and national revival have been at the core of my ministry. My heart cry is “Will you not revive us again, that your people may rejoice in you?” (Psalm 85:6 ESV)
Another slogan I’ve embraced is a quote by Pastor Bill Elliff at the Summit Church in Arkansas: “Everything flows from the presence of God.” This reminds me that God is to be the center of my life, with everything flowing from His Word, will, and ways. Those who have followed my life over recent years know that these words transformed me and helped me focus on biblical priorities ~ God, family, ministry. I’ve learned to trust and relax and let God work, instead of pursuing an agenda without Him (Proverbs 3:5-6). As a woman leading other women, I want to encourage them to rest in God.
Another slogan that reflects a core value is from Nancy Leigh DeMoss: “…we can only be whole when we function according to [God's] design for our lives.” (Biblical Portrait of Womanhood). This speaks to my desire to help women embrace the biblical perspective of their role in the family, church, and community.
How about you? What are the slogans … the quotes you say most often or the themes of your conversations ~ that most reflect who you are, your values, and your goals? Do your slogans reveal the authentic you?
(2) Michael Gitter and Sylvia Anapol, Do You Remember? The Book that Takes You Back, (Chronicle Books, 1996), pp. 86-91.